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Discover Japan Brands you don't know yet!


 

HAKU collects items from many Japanese brands. From popular denim brands to newly born brands and hidden brands known by those in the know, we have a lot to offer.

In May, we will pick up a brand's products every week. We are running a 10% discount campaign on the selected items, so be sure to check it out!

 

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Born in 1995, F.O.B FACTORY is located in Southern Okayama Prefecture, in the city of Kurashiki, and has been offering an essential, rugged and hard-wearing collections.
They are famed for going the extra mile, for instance they hand wash each single garment to create texture and feel of a vintage-inspired clothing.

Their collections are inspired by workwear, military and denim. All made to last and enrich your wardrobe for years.

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Fujito, a beacon of timeless men's fashion, emerged in 2002 with a singular vision: crafting enduring apparel that transcends trends. At its core, the brand revolves around a minimalist collection, with a focal point on jeans designed to defy the passage of time. Every piece is meticulously produced in Japan, a testament to the brand's unwavering commitment to quality and authenticity.

In the hands of skilled craftsmen, Fujito's garments undergo careful finishing, ensuring unparalleled attention to detail. Embrace the essence of Japanese craftsmanship and explore Fujito's collection

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Founded in 1985, Barns Outfitters know a thing or two about American vintage casual wear. There's a feeling of America's Golden Age in their tees, sweaters and hoodies, made on antique loopwheeling machines. These knitting machines produce fabrics of the finest quality without any tension.
If you look for premium, made in Japan basics that play well with literally everything else in your wardrobe, look no further! Barns Outfitters is the embodiment of casual cool.

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Yonetomi Seni's knit project reimagines everyday basics. Thoughtful details and casual arrangements define their unique factory creations. Embracing the "new everyday life," they offer fresh, innovative outfits tailored for contemporary living, adding a touch of sophistication to your daily style.