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Discover Japan Brands you don't know yet!


 

HAKU collects items from many Japanese brands. From popular denim brands to newly born brands and hidden brands known by those in the know, we have a lot to offer.

In May, we will pick up a brand's products every week. We are running a 10% discount campaign on the selected items, so be sure to check it out!

 

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Established in 1997, Good On have followed on simple mission: to make the best t-shirts known to mankind. Inspired by the high quality clothing made in the United States before the age of mass consumption, Good On source its cotton from the US but produce all their garments in Japan. The diverse texturing and dye methods make each product one of a kind.
The outstanding quality and timeless design allows for tees that will last for ever and just get better with age.

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Discover the epitome of craftsmanship with RE, founded in 2007 by two seasoned designers in Daikanyama, Tokyo. Drawing from over a decade of expertise, they craft exquisite items inspired by prestigious European heritage brands. Rooted in simplicity, tradition, style, and comfort but with abundance of creativity, RE embodies genuine Japanese artistry. Committed to made in Japan craftsmanship, they preserves traditional techniques while delivering contemporary elegance, ensuring every piece is a work of wearable art.

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Introducing RAG, ROCOCO's innovative new line, blending functionality and style under the theme of 'urban active gear.' Embrace urban adventure with RAG's practical yet stylish creations. Each item embodies the perfect fusion of form and function, offering a dynamic edge to your wardrobe.
Experience quality, creativity, and timeless fashion with RAG.

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NODAL, the esteemed Japanese sock brand, specializes in Tabi Shoes crafted by Tamai Shoten since 1889. Their name, meaning 'point of contact where things meet,' reflects their dedication. NODAL channels profound expertise and superior quality from Tabi socks manufacturing into both fashion and sports, setting new standards in both domains.